donderdag 1 november 2012

Apple Ramps Up R&D Spending, Still Far Less Than Competitors’ [CHART]


AAPL R&D Expense Quarterly Chart

Apple ramped up its spending on research and development by nearly $1 billion in the 12 months ending Sept. 29, bringing the company's total R&D investment to $3.4 billion, according to the company's annual 10-K report filed with the SEC on Wednesday.

That represents a significant 39% increase from the $2.4 billion Apple spent on R&D in the 2011 fiscal year, though as a percentage of Apple's total sales, R&D spending actually remained flat at 2%.

Even so, Apple continues to spend much less on R&D -- both in total dollars and as a percentage of sales -- than  most of its major competitors in the tech space.

Microsoft: $9.8 billion in 2012 FY, or 13% of sales…
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More About: apple, microsoft, samsung


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