10 Tips for Company Color Schemes

A startup could offer the most innovative software, the most disruptive service, the greatest thing ever available for purchase in the history of commerce — but if the company color scheme is off-putting, its customers might decide to shop elsewhere

SEE ALSO: 10 Tools for Creating Brilliant Color Schemes

What color conveys about a brand is more complex than you think. To find out more, we asked a panel of successful young entrepreneurs to share their tips for picking the right palette for their demographic and product. Here's what they had to say.

1. Know Your Audience

Before choosing the color for a brand, it's critical to understand the demographics and psychographics of the intended audience. A 20-year-old, video game-playing male will generally react differently to colors than a 55-year-old mother Read more...

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