In social media, friction is often presented as the enemy. Facebook CEO Mark Zuckerberg, for instance speaks of "frictionless sharing" as a goal. Last year, Facebook worked with media companies like The Washington Post and The Guardian for frictionless sharing apps that automatically share articles a user is reading with her friends.
Now, those "reader" apps are gone. Maybe friction isn't so bad after all.
Case in point: LinkedIn's Endorsements.
LinkedIn rolled out Endorsements in late September. The idea was that rather than go through the trouble of actually writing a Recommendation, you could merely check off a box. Think of it as a Facebook "Like" for busine…
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