maandag 31 december 2012

3 Things Marketers Can Learn From the Media


We’ve seen a lot of changes in media this year: from new devices and multiple screens driving responsive design, to the rise of native advertising, and the importance of imagery on social networks. The media is an industry that, for the most part, tends to innovate quickly, at the risk of dying. And most of the trends and disruptions that media face usually affect marketers shortly thereafter. So with that, here are three things the media has learned this year that marketers ought to pay attention to as they head into 2013.

1. Integration Is the Way of the Future

The media world moves too fast for marketing, public relations and social media to continue to operate in silos. Companies…
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More About: features, Marketing, mashable, Media, Media Trends 2013


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