'The Guardian' Is Moving to a New Domain

The Guardian's international editions are proliferating, and soon all of its websites will be united under a single domain, theguardian.com.

Currently, The Guardian operates three websites. The primary one is guardian.co.uk. It has a second URL for its U.S. operation, guardiannews.com, which redirects to guardian.co.uk on section and article pages, and a subdomain for mobile, m.guardian.co.uk. Soon, it will unveil a fourth domain for its Australian edition.

The Guardian describes the move as a symbolic one. "As we set out on our mission to become a unified, global [organization], we now have one domain we can rally behind," Guardian U.S. CEO Michael Bloom said in an interview with Mashable last week. "[And] it will be much easier for users and partners," he added. Read more...

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