The Real Value of Facebook Isn’t Your Likes or Fans

Most businesses focus on their Facebook page. More specifically, they want to know how to get more Likes/fans or engagement.

These are all common questions from businesses looking to grow with Facebook. The problem is that they may be missing out on the bigger picture of Facebook. Sure, these things matter, but let's face it, many of your customers don't want to like you on Facebook (they just don't care enough about you) and most of your fans have probably already done business with you.

Think about how you use Facebook. You don't go out and "Like" random pages for businesses you don't already use or plan to use (with the exception of some inspirational brands). We usually like th…
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