dinsdag 5 maart 2013

How GoPro Created a Billion Dollar Empire


For those who are uninitiated, cameras are fickle pieces of technology. A truly high-end video camera that can support HD-quality graphics is an expensive endeavor, and one that often inhibits a filmmaker to take real risks with shooting. Who wants to strap a $2,000 video camera to the handles of a bike or the helmet of a rock climber?

A small, durable and low-cost camera that produced killer footage was the goal for Nick Woodman, CEO of GoPro. So, he developed a prototype and strapped it onto his surfboard -- and a success story was born.

"GoPro started as an old 35mm disposable, one-use wrist camera for surfers," says Kash Shaikh, Senior Director for Global Communications at GoPro. "…
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More About: camera, features, surfing, Tech Innovators Series


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