AUSTIN — Warner Music Group's premium YouTube channel, The Warner Sound, will provide live streams for its three nights of concerts at South by Southwest.
Viewers can watch such artists as Macklemore & Ryan Lewis, Paramore, The Flaming Lips and Tegan and SaraCheck out the full list of streams and performers, below.
Footage from "The Warner Sound Captured by Nikon" live streams, which take place from March 12 to 14, will come from D4 HDSLR cameras to help bring attention to Nikon's newest Wi-Fi cameras
"This is a fantastic case study for what’s possible when you put together great artists with an imaginative brand at SXSW," Jonathan Feldman, Atlantic Records' vice-president of brand partnerships, told Mashable. "It's a great way of amplifying these unique performances and reaching new audiences in an innovative way."
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