AUSTIN — "I'm a geek, I'm a nerd and I'm proud to say it," former basketball star Shaquille O'Neal tells Mashable by phone in Atlanta, taking a break from packing for his business trip to South by Southwest Interactive.
Yes, a business trip. While Shaq — whom you may forget has a master’s degree in business administration — is best known for his slam dunks on the basketball court, he now wants to be recognized as the guy who helped usher in something special into the tech world
Enter "Pitch Shaq," his SXSW competition. Shaq wants startups to submit 15-second elevator pitch videos on Tout, the same social video-sharing service he used in June 2011 to announce he's leaving the NBA to retire after 18 years to pursue other opportunities
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